Shiny Object Syndrome

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Shiny Object Syndrome is the tendency for someone to get distracted by new thoughts and ideas, their own and others, and never focus or complete anything. In effect, the internet marketer is in such a state of constant distraction that they continually lose themselves in imagination and dreaming, instead of seeing the bigger picture and getting things done.


  • A new piece of software promising to automate some kind of boring manual process.
  • Buying the latest Warrior Special Offer (WSO) promising a new marketing technique, shortcut or some other kind of hack to make easy money.
  • A new information product, typically on Clickbank or from an internet marketing "guru".


Procrastination - shiny object syndrome will commonly result in procrastination, even chronic procrastination and a constant sense of unease and dissatisfaction at not being able to move forward.

Slow Decision-making - an internet marketers ability to make quick and decisive decisions is lowered because there are so many options, causing anxiety at making an incorrect decision or sub-optimal decision.

Wasted Resources - SOS typically results in loss of one or a combination of resources (time, money and/or productivity) as a person resists doing anything in favor of chasing or buying a new shiny object.

Unfinished projects - SOS usually results in the internet marketer being left with one or more unfinished projects that oftentimes, they would be better off focusing on to actually make real progress. This is probably one of the toughest challenges any new internet marketer has to overcome. Unfortunately it tends to take some time to reach this point, by which time resources have been wasted and the person is no further forward with any projects.

Tips To Beat it

1) Set up effective filters - make a conscious choice to narrow your focus and the sources you receive your information from.

2) Unsubscribe from other marketers lists - when an internet marketers first gets started in internet marketing there is a strong tendency to sign up to every list going. This mistake is only realised in hindsight when they are neck-deep in marketer clutter - free reports, PDF's, videos, MP3's, downloads, even free software. An effective tip is to unsubscribe from as many lists as possible and create a separate email address to receive marketing emails.

3) Stop avoiding what's important - often-times we avoid getting things done by doing what is unimportant even when it seems important. We avoid doing what's important because it's less painful to do nothing. We also subscribe to the fallacy of having unlimited time or rather, not valuing our time properly. In this way time slips away as we get busy doing things that aren't important and won't move us forward.

4) FOCUS - Follow. One. Course. Until. Successful. A great acronym to help you get things done. Make a list of 3 essential things and get to work. Working this way keeps you laser-focused and because you have planned ahead you will also feel more comfortable ignoring all else. By focusing only on the things that really matter, you will also build great momentum in your project/s.

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